I researched and compiled this report as part of my degree course.
Executive Summary
As game development costs rise, it has become more important than ever to reach new markets, outside the traditional 15-25 year old male niche.
This report considers the current state of the female game market and women in the industry, as well as a number of barriers preventing women from engaging with games, such as:
- Lack of a female avatar.
- Negative representation of female game characters.
- Gratuitous violence.
- Lack of alternatives to violence.
The report also considers the prevailing attitudes of men in the industry, concluding that change is needed if the rewards of new markets are to be reaped. However, new types of games need not necessarily be found; research shows that in fact the mere removal of barriers from current titles would suffice.
The key recommendations of this report for game developers seeking to expand their market are:
- Seek diversity in development teams, not just in terms of sex, but in all respects.
- Take every precaution not to create barriers for female players in your title.
Download
Women in Games.pdf (308KB)